Effie Kanyua

Effie Kanyua is a multi-award-winning founder of We Are Warriors PR and ethical AI business tool, LILA Assistant which was a first for the Creative Industries. She is the former Director of PR & Comms for Hearst UK and Communications Director for Bauer Media where she led its broadcast and then publishing arm. She has won awards for her work including: Campaign's Inspiring Women Awards, PRVoke Media's Innovator 25 EMEA List which lists the most influential marcomms leaders in EMEA and she is part of Barclay's Eagle Labs Female Founders 2025 cohort. She started her career at the BBC working as a journalist and has led teams at many leading global communications agencies and has worked with some of the world's biggest tech, media, FMCG, beauty, luxury and healthcare brands. She is an Advisory Board member for Global Women in PR and a mentor for Women in PR and has been an award's judge for CIPR, PR Moments, The Drum, PR Week and PRCA and speaks regularly at events and conferences throughout the media industry.