Elena Merzlyakova

Elena is a global digital and data leader with over 20 years of experience driving business transformation across markets and industries. Currently Global Digital & Data Lead at Publicis Groupe's Zenith International, she specialises in digital maturity, innovation, operational excellence, and technology-driven growth for major brands. A passionate advocate for talent development and female leadership, Elena mentors emerging professionals through Publicis' Marcel programme and Zenith's own mentorship initiatives.