Elena Merzlyakova

Elena Merzlyakova is Global Digital & Data Lead and Managing Partner at Zenith, where she leads digital, data and transformation for global clients. Known for turning complex challenges into scalable growth, she has built teams, capabilities and operating models across markets and led transformation spanning digital activation, data, technology and AI. Elena is passionate about creating opportunities around people's strengths rather than simply fitting talent into predefined roles. She believes the best leaders create environments where people can grow, bring their different perspectives and do work that plays to their strengths. Alongside her client and business leadership, Elena is committed to mentoring and supporting the next generation of women leaders. She is particularly interested in how organisations can become more inclusive, agile and human as technology and AI reshape the workplace.