Alex Dalman

Managing Partner and Head of Social & Innovation

Alex Dalman embodies a rare blend of creative vision, innovation and organisational expertise. Alex, as our Head of Social and Innovation, thrives on turning challenging briefs into impactful, contemporary work.

Alex leads VCCP’s AI agency faith. Having worked with Virgin Media O2 for 6 years, O2 came to Alex with another conundrum: they wanted to do something to combat scamming, but didn’t know how. Alex and her team created a sophisticated AI, Daisy, who is a fraud-fighter like no other, using conversational AI to mimic a vulnerable target, wasting scammers’ time and exposing their tactics. Built with state-of-the-art models, Daisy is indistinguishable from a real person, complete with a voice modeled on a VCCP team member’s grandmother. Fraudsters, thinking they’ve found an easy mark, spend hours chasing fake details, giving real victims a reprieve. With each day, Daisy grows smarter, neutralising threats and turning scams into wasted efforts. Alex showed the power of AI to creatively solve real-world problems. Alex has led VCCP Social since 2021, bringing a challenger approach to social by uniting creative, media, data and strategy. Alex leads across all the social team’s accounts and has recently launched the VCCP Social Club, the new social offering from VCCP. Alex is a co-chair of The Advertising Association AI Taskforce with Google, releasing a report on responsible use of AI. Alex has also spoken at events – from Radio 4 to Cannes. She’s also joined IBM, Deloitte, Pinterest and Snapchat on various roundtables, and regularly features in marketing press.