Alexandra Fuscas

Brand Manager

Alexa is an exceptional Brand Manager whose rapid development, creativity, and commercial impact have transformed Fireaway Pizza’s marketing performance over the past year. Joining the company as a Marketing Assistant after studying Design, she quickly established herself as a standout talent and was promoted earlier this year.

Alexa has delivered outstanding achievements across digital, social, and brand activity - including growing our customer database by 300%, increasing organic social reach from 700,000 to 18 million, and re-launching our app to achieve a 120% uplift in conversion and 230% increase in downloads. She also led our national “Your Brain Bites First” campaign in partnership with Call of Duty, which drove record organic traffic and a significant increase in owned-channel sales within its first week. Her creativity, strategic mindset, and natural ability to tap into youth culture have elevated the quality and impact of Fireaway’s marketing. Beyond her commercial results, Alexa is a role model within the organisation - coaching colleagues, supporting franchisees, and breaking silos across teams. With her blend of innovation, ownership, and high performance, Alexa has become a driving force behind Fireaway’s growth and a standout emerging leader in the industry.