Amanda Azeez

Director of Marketing, Fundraising and Communications

Amanda Azeez exemplifies allyship through her unwavering commitment to gender equality, inclusive leadership, and empowering others. With over 30 years of experience across charity, public, and commercial sectors - including senior roles at Girlguiding, NSPCC, and the BBC - Amanda has consistently championed environments where women and girls feel heard, respected, and inspired.

As Director of Communications, Marketing and Fundraising at Girlguiding, Amanda leads with purpose, ensuring campaigns reflect the voices and experiences of girls and young women. She was instrumental in launching Amplify, a youth steering group that influences high-level decisions, and continues to drive initiatives like the Girls’ Attitudes Survey and campaigns tackling bias and gender stereotypes. Amanda’s allyship is both personal and professional. She mentors women with empathy and insight, fostering confidence and growth. Her leadership has led to progressive HR reforms, including enhanced parental leave and menopause awareness training, and she actively supports staff networks that provide safe spaces for marginalised voices. Her influence extends beyond the workplace, engaging in community efforts to address challenges facing women and girls. Amanda’s dedication to allyship is embedded in her actions, decisions, and advocacy. She amplifies the voices of others, challenges bias and builds platforms for change. Amanda Azeez is not only a leader; she’s a role model for empowerment, inclusion and equality, making her a truly deserving nominee for the Allyship Award.