Amelia Waddington
Captify
Amelia is Captify’s SVP of Product, leading 57 employees across global product, technology and insights teams. She has impressive technical expertise—with 10+ years product experience and a Computational Neuroscience PhD from Leeds University.
Her vision is to transform Captify’s Search Intelligence—unlocking competitive advantage for clients and partners in a way that’s omnichannel, strategic, open and future-proof.
Creativity & Innovation
Amelia has transformed Captify from a managed service to a platform, programmatic-first business. In 2022, she developed and launched game-changing tech initiatives—driving innovation for Captify’s clients and across the wider industry:
- Cookieless targeting: led the team that conceived, designed, tested and launched Captify’s cookieless solution—Search-Powered Contextual—enabling Captify to have a solution live with hundreds of clients two years before Google’s deadline
- Cookieless platform integrations: with PubMatic, Xandr and OpenX—bringing advanced contextual targeting to advertisers within their DSP of choice
- Search-Powered Contextual (SPC) for TV: researched Captify’s first cookieless TV targeting solution with British broadcaster, ITV, and launched with IRIS.TV. This matches ads with relevant audiences based on the shows & films they’re watching—empowering advertisers to leverage rich behavioural data to reach qualified audiences in the most lean-in environment
- API integrations: launched a new business model where agencies can directly access the capabilities of Captify’s award-winning platform, Sense, via their in-house platforms—maximising technology investments
Achievements, Success & Reach
Cookieless solutions:
- 9.9 billion cookieless impressions since April ‘22
- ○ 44% better performance vs standard contextual
- ○ 25% better performance vs Captify’s cookie-based solution
SPC for TV:
- 3.9x higher scale, 1% higher VCR vs cookie-based targeting