Arayo Ajeigbe

Global Partnerships Manager

Arayo is a fast-rising Global Partnerships Manager at Publicis Media whose work sits at the intersection of strategy, culture and commercial innovation. Since entering the industry in 2021, she has demonstrated exceptional trajectory, securing multiple promotions in record time and becoming a trusted strategic partner for some of the agency’s most valuable clients.

She leads high-impact partnerships delivered at million-pound budget levels and national scale for global brands including Samsung, LEGO and ASICS. A standout achievement was the ITV x Samsung Galaxy S25 campaign, recognised as a flagship 2025 collaboration and showcased at ITV’s Palooza as a benchmark for partnership excellence. Her work strengthens brand positioning, drives engagement and elevates Publicis Media’s role as a strategic partner, contributing to client confidence, retention and long-term commercial growth. Beyond her corporate role, Arayo is the founder and host of Real with Rayo, a personal development podcast in its third year. The platform delivers honest conversations with founders, creatives and entrepreneurs, creating a trusted space for growth, representation and empowerment. Skills developed through this platform directly enhance her professional impact, shaping campaigns that feel human, resonant and culturally aware — and this sets her above the rest. She is also a committed advocate for diversity and inclusion, representing at The Independent’s BHM Trailblazers event and mentoring emerging talent. Arayo’s influence lies in her ability to merge strategic excellence with authenticity, creativity and purpose. Her journey reflects accelerated leadership, impact and a clear vision to shape the future of media partnerships and cultural storytelling.