Bita Jedo

Bumble

Global Celebrity & Influencer Lead

Bita is a prominent figure in the creator economy, drawing from her extensive influencer marketing expertise across large agency (Dentsu) and tech platforms (TikTok). With a specialised focus on influencer & talent relations and large brand partnerships, Bita has collaborated with brands and creators across various industries including fashion, travel, fitness, FMCG, beauty and entertainment. During her 2-year tenure at TikTok, she orchestrated key partnerships and amplified brand presence in-app through working with high-profile talent.

Currently serving as the Global Celebrity & Influencer Lead at Bumble, Bita demonstrates a passion for entertainment, creators, social media, and internet culture, playing a vital role in all global talent partnerships for the brand. Her volunteering initiatives include creating and leading the TikTok channel for Ok Mentor, a social enterprise providing valuable mentorship and training for women in the creative industry. Bita is also a mentor for the Soho House x Creative Mentor Network programme, providing 1-1 mentorship for young people from underrepresented backgrounds hoping to work in the creative industry. Bita sits on the advisory board for VidCon, consulting on creator and industry programming and ensuring diverse representation for the panels and she also freelances as a consultant and content creator, boasting almost 100,000 followers on TikTok. In this work, Bita has partnered with brands such as Nike, ELEMIS, Celsius & Look Fantastic, which has grown her work experience to encompass the full 360 of the creator economy - a unique skill set possessed by few.