Caroline Buckingham

Planning Director

Caroline Buckingham is redefining what modern media leadership looks like – fusing creativity, strategy, and innovation to deliver tangible business and cultural impact. As Planning Director at Croud, she has spearheaded two pioneering initiatives that are reshaping how media is planned, measured, and optimised.

Future Fit, Caroline’s flagship consultancy model, blends media audits with strategic blueprinting and capability mapping to drive systemic marketing change. It enables brands to see the full picture – aligning data, structure, and skills to unlock performance. Within a year, Future Fit generated £400k in new revenue, increased client sign-ups by 54% for a major B2B software brand, and evolved into a global internal learning framework fostering cross-channel creativity. Complementing this, CreativeCi – an automated creative analyser – has delivered a +10% uplift in ROAS and a 90% reduction in manual analysis time, revolutionising efficiency and effectiveness. Caroline’s impact goes beyond commercial results. She has redefined Croud’s strategic positioning, transforming it from a media supplier into a trusted consultancy partner. Her leadership style champions curiosity and courage, empowering teams to think beyond channels and drive smarter, more integrated work. A passionate advocate for inclusivity, Caroline co-developed Croud’s Ignite mentorship scheme for underrepresented talent and fosters creative connection through initiatives like her internal craft club. Through her vision, innovation, and mentorship, Caroline has proven that when creativity and intelligence converge, media doesn’t just drive performance - it drives progress.