Collette Philip

Brand by Me Ltd

Founder

Collette Philip is the founder of Brand by Me, a multi-award-winning anti-racist brand consultancy dedicated to driving social justice and creating sustainable impact through brand strategy. After over 15 years building world-leading brands in agencies and within the charity sector, Collette launched Brand by Me in 2016, rooted in her belief that brands have the power to tackle injustice and promote equity. Her consultancy provides strategy development, actionable plans for leaders to address inequity, and training for teams to identify and dismantle systemic oppression within brand and communications.

Collette has faced significant barriers in the industry due to her race and gender. Despite challenges such as Brexit and the pandemic, which resulted in significant financial losses, she pivoted the business to specialise in anti-racist brand consultancy. This unique approach bridges marketing, DEI and HR to tackle systemic racism and oppression both externally and internally using brand strategy. Collette believes that in this ever more divided world, brands have a responsibility to lead with purpose and drive change - not at a superficial level but as part of their DNA. As one of few Black women leading agencies, she is determined not to be the last! She is a consistent role model and champion of Black women and women from minoritised backgrounds. As a leader, she believes in using her platform to speak up, speak out and lead by example and has built a business that is laser focused on leading with purpose and driving systemic change.