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Danielle Roberts
Purple Goat Agency
Campaign Director
We are proud to nominate Danielle Roberts for the "Making Media Matter" category in the Campaign Inspiring Women Awards UK. A vital member of Purple Goat, Danielle has transformed how media fosters inclusivity and authentically represents the disabled community. Her passion for impactful storytelling and strategic vision has had a profound effect on the marketing and media industries.Joining us over three years ago, Danielle brought a lifelong dedication to using media for positive change. With a background in criminology and business, she started her own business in her 20s to create opportunities for disabled people in fitness. As a disabled woman, Danielle understands firsthand the challenges minority groups face and the power of media to influence society. At Purple Goat, the leading disability-led marketing agency, Danielle has reshaped inclusive marketing, challenging outdated narratives and guiding businesses in their inclusion journeys. She has collaborated with top global clients—including Meta, AMEX, and Channel 4, whose Paralympics ad for Paris 2024 was praised for its representation and progressiveness. Danielle’s leadership, creativity, and vision make her an inspiring force in the industry, proving that media can elevate diverse voices and drive meaningful change. We believe she exemplifies the spirit of "Making Media Matter" and is a deserving candidate for this award.