Effie Kanyua

We Are Warriors PR & LILA Assistant

Founder We Are Warriors PR and LILA Assistant

Effie Kanyua is founder of We Are Warriors PR and founder of the first UK Black female founded AI business tool of its kind, LILA Assistant. She is a multi-award-winning former Director of PR & Comms for Hearst UK and Communications Director and Bauer Media. She is a former BBC journalist and has led teams at many leading global communications agencies and has worked with some of the world’s biggest tech, media, FMCG, beauty, luxury and healthcare brands. She is a m WIPR and Creative Access mentor and has been an award’s judge for CIPR, PR Moments, The Drum, PR Week and PRCA and speaks regularly at events and conferences throughout the media industry.

She launched corpsumer agency We Are Warriors PR at the end of 2023, with the proposition of developing bespoke custom built AI solutions. She then went on to launch LILA Assistant in February 2024, an ethical AI writing and content creation tool for the creative industries and announced in October, a partnership with The Dyslexia Association as its AI partner, to support its work at supporting neurodivergent and dyslexic individuals within the workforce. She is also the UK chair of Global women’s Think Tank G100 Media, Arts & Communications wing which is a group of women senior leaders (including politicians, entrepreneurs, scientists and Heads of State) across 100 countries, committed to empowering and supporting women. She is part of PRvoke Media’s Innovator 25 EMEA list and Authority Magazine’s “The Entrepreneurs Pushing the Boundaries of AI’ series.