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Emma Follett
Design Bridge and Partners
Global Co-Chief Creative Officer
Emma Follett, Global Co-Chief Creative Officer of Design Bridge and Partners, has been instrumental in shaping the agency’s success. Her leadership ensured a seamless merger of WPP brand design agencies Design Bridge and Superunion, fostering a culture of inclusivity that transcends borders and empowers creative talent globally. This approach has established Design Bridge and Partners as the most creatively awarded brand design studio worldwide, with three major Agency of the Year awards in 2024.Emma’s creative vision drives impactful projects, including Diet Coke Tickled Pink, Tanqueray No.Ten, Hellmann’s Mayonnaise, Harvey Nichols, and the Women | Bayer global health initiative. Her influence extends beyond the agency, as evidenced by her role on the Design and Art Direction (D&AD) advisory board and her upcoming position as President of the Design Jury for Creative Review in 2025. A passionate advocate for nurturing new talent, Emma actively mentors through the D&AD New Blood Academy, ensuring a bright future for the creative industry. Her personal investment in cultivating the next generation of designers underscores her standing as a leader and innovator in the field. Emma’s contributions have not only shaped Design Bridge and Partners but have also elevated the broader creative community.