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Flora Williams
MG OMD
Head of Planning
After returning from maternity leave and assuming the role of Head of Planning, Flora embraced a revitalized vision for the transformative power of media. She is deeply committed to leveraging media’s vast influence to drive positive societal change, with a focus on sustainability, diversity, inclusivity, equity, and ethical practices. A significant challenge Flora has adeptly tackled is demonstrating to clients that these core values not only align with but also enhance strong business performance. Over the past year, she has pioneered the integration of DEI principles into the agency’s DNA, spearheading initiatives through compelling case studies, engaging events, and innovative processes. Her mission is to prove that leading with purpose is not just the right thing to do—it’s the smart business strategy of the future.In 2021, inspired by government projects, Flora launched a pioneering DEI Planning approach, ensuring media strategies create equal opportunities for all. This initiative has grown into a powerful force, driven by Flora’s belief that media should reflect society’s diversity and amplify every voice. She has led a diverse team in transforming how MG’s clients perceive DEI. By the end of 2024, Flora will help launch a diverse creator network, followed by the "MG Unlocked DEI" event in early 2025 to empower media partners to explore new audience opportunities. Flora's leadership has transformed the DEI culture at MG and beyond, supporting diverse voices through mentorship, sparking client interest in DEI-driven planning, and leading mental health initiatives at OMG that provide education and support for all.