Fran Luckin


Fran is Chief Creative Officer at Grey Advertising Africa and a member of Grey’s Global Creative Board.

With an MBA from the Berlin School of Creative Leadership, Fran was instrumental in reviving Grey in South Africa. Through her creative leadership and business acumen, she’s helped steer Grey to its most profitable, creatively successful year. Fran was ranked top 5 Most Admired Creative Leaders in SA* (the only female). In 2022, Fran was acknowledged as Advertising Industry Leader of the Year at the Financial Mail AdFocus Industry Awards, in recognition of her immense contribution to the SA Advertising Industry, where she’s chaired the Creative Circle; acted as MEA Loerie Advertising Awards chairperson and served 3 years as chairperson of the Academic Board of the Red & Yellow School of Advertising. Fran has judged every major International and SA Creative & Effectiveness awards show with 4 tours of duty judging Cannes Lions – and was Africa's first female Jury President in 2017. Fran was voted Woman of the Year in the #AgencyLeaders Most Admired poll and nominated in the top ten most influential people in The Annual 2009. Prior to Grey, Fran steered Ogilvy Johannesburg to the #1 SA agency at Cannes in 2008 & the #1 agency in Ogilvy Worldwide at Cannes 2009. Fran is a creative rockstar. But her most admirable qualities are humility and kindness. And because of this, Fran is one of the most sought-after creative leaders … it’s no wonder she’s nurtured some of SA's most talented creatives.