Francesca Danczak

Head of Brand

Fran is Head of Brand for green energy tech company OVO. She’s helped support the brand through rapid growth - from 500,000 customers to over 4 million - and national crises - COVID and the current cost of living crisis. All whilst raising the profile of Brand within the organisation by forging relationships with the traditionally siloed product and tech teams as well as innovation, operations and C-suite. This has enabled her to establish and lead a specialist brand team responsible for strategy, portfolio architecture, brand guidelines, tone and management. Between November 2022 and November 2023, she led on the repositioning and rebranding of the business - making sure it was fit for the customer of today, and to lead OVO and its customers to net zero. Fran also acts as a mentor to other women, and is a qualified Mental Health First Aider.