Georgina Hurcombe

Founder/ Producer/ MD

Georgina Hurcombe is an award-winning producer, director, and creator of Pop Paper City a globally broadcast craft-adventure series that inspires millions of children around the globe to make, create, and imagine. As the founder of a Dorset-based independent studio, Georgina has built an original children’s IP from the ground up, reaching audiences in 179 territories worldwide with major broadcasters including the BBC, Milkshake!, HBO, ABC, and Warner Bros Discovery.

Driven by a belief that creativity should be hands-on, Georgina pioneered a new genre of 'digital craft content' that bridges storytelling, animation, and real-world creativity. Pop Paper City encourages children to 'do as well as view' merging tactile crafting with adventure storytelling to spark imaginative play. Her creative leadership continues to expand the brand into a Roblox game, a digital craft series, workshops, publishing and a BFI-supported feature film, Journey to Pop Cloud Island. Each project reflects her commitment to sustainability, innovation, and empowering young audiences through creativity. At the heart of Pop Paper City are strong, resourceful female characters who lead with imagination and kindness mirroring Georgina’s own commitment to championing women and diversity both on and off screen. Within her studio, she fosters an environment where women and thrive in creative and leadership roles, ensuring that the next generation of storytellers see themselves represented not only in the stories they watch, but in the teams who make them. Georgina’s work redefines what children’s media can be uniting artistry, education, and empowerment to inspire the next generation of creatives.