Harriet Knight & Hannah Penn

Pablo

Joint Managing Directors

Hannah and Harriet are the female duo spearheading the UK’s fastest growing independent agency, Pablo, showing that when united, two women are a force to be reckoned with. Under their MD-ship Pablo has gone from an unknown agency 5 years ago, to Campaign’s Global and UK Independent Agency of the Year, 2023. This formidable power couple, continued to lead Pablo to grow faster than any other UK agency in 2024, topping the New Business charts for a third year running and were the driving force behind winning 10 new clients totalling £80m+ in billings. Under their leadership the size of the agency has quadrupled, seeing 16% YOY growth 2023/24. But more importantly, they pride themselves on creating an environment where not only creativity can thrive but its people. During their tenure, Pablo has grown from 55 to 113 people, attracting some of the industry’s best and brightest talent, whilst ensuring gender diversity agency-wide. They’ve led award-winning work for DFS, Deliveroo, Wilkinson Sword, Flora and VisitBritain, maintained 100% Client retention whilst driving organic growth, despite the economic backdrop. They are forever restless in their pursuit of leading the industry by example; being the architects behind the first ever gender-neutral parental leave policy and in 2023 continuing with another industry first through their launch of the ‘Pablo Living Wage’, a commitment by Pablo to pay everyone a minimum salary of £30,000 p.a in order to tackle the diversity crisis in advertising and open up access.