Helen Lee

As if it wasn’t enough to be Head of New Business & Marketing, Helen Lee’s passion to see other women reach their full potential at Wunderman Thompson UK sets her apart from the rest. After co-founding RISE, WT’s women’s network, this year Helen launched Magpie – a mentoring app, but not as you know it.

Imagine being able to tap into female talent across the agency, on-demand. Welcome to Magpie. A self-serve mentoring app for modern times, replicating all the best bits of the nation’s favourite dating apps to help those looking for a mentor to find their ‘match’ based on expertise, soft skills and knowledge and not years of experience. No lengthy application forms, no long-term commitment, just shiny pieces of advice from lots of different people. Magpie engaged 50% of the agency’s women in the first week after launch, with 20% continuing to use the app each week. Helen has mentored 10 women through Magpie, most notably on the topic of building your personal brand and encouraging women into the spotlight – correlating with a 20% uplift in WT’s women building their profile through PR opportunities. Although created for the agency’s female talent, six months after launch Magpie has now been made available to all WT’s male talent and has received investment to be scaled up across the global network. She’s even in conversations with several clients, household names who are interested in bringing the app in for their own networks. Magpie has well and truly flown the nest.