Helen Rhodes



Thanks to Helen Rhodes’ creative leadership, BBH is not only the standard-bearer of creative excellence in the industry, in its 41st year, the agency is more diverse and provocative than ever. Under Helen in 2023, BBH delivered highly-effective work across a wide range of channels and entered one of the most creatively fearless periods in its history. BBH kickstarted a nationwide debate about sex and cancer for GirlvsCancer, created a first-of-its-kind billboard that acts as a giant SAD lamp for the launch of Volkswagen ID; hacked a photobooth in Piccadilly Circus to give visitors a chance to appear on the world's most iconic billboards for Samsung; and got the nation laughing alongside Barry from Eastenders for Paddy Power. BBH’s creative work delivered 60+ awards spanning 12 disciplines, with BBH becoming the 2nd and 3rd most awarded agency at the Creative Circle and British Arrows respectively, and taking home the coveted Agency of the Year award at the 2023 Marketing Week awards.

Helen also led pitch winning teams for F+F, Candy Crush, Premier League and Paddy Power and boosted organic growth 2.4% across existing clients such as Barclays and Tesco. This resulted in BBH achieving its strongest revenue growth in eight years. She further invested in craft and the work by expanding BBH’s Bafta-winning Black Sheep Studios, and greatly advanced DE&I at BBH and in the creative industries this year by expanding BBH’s creative placement scheme The Barn and Unsigned Union, BBH’s industry-wide initiative to support underrepresented talent.