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Jaye Cowle
Launch
Founder & CEO
When Launch’s founder Jaye questioned her purpose in life and business after a cancer diagnosis, she dedicated her career to making people happy, starting with her team. Her ultimate aim? Transform Launch’s culture into a benchmark for other agencies, driving a focus on workplace wellbeing where mental health and personal success are core drivers of business results.Jaye rebranded Launch as the happy performance marketing agency, but her cultural transformation goes far beyond a tagline. Working with a culture consultancy she codified ‘The Launch Way’, a handbook which lays out agency vision, mission, values and behaviours built around health and wellbeing. Jaye encourages open dialogue on frustrations and solutions with innovative tools like Friday Pulse. Believing that a sense of purpose is central to wellbeing, she has built a client acquisition strategy which focuses on those who share Launch’s B Corp values. From setting up a team of Mental Health First Aiders, to quarterly health challenges (eg walking 10,000 steps a day for a month), Jaye has encouraged countless initiatives to nurture team wellness. This also plays out in Launch’s benefits programme, which includes generous parental leave (including miscarriage); a menopause policy and medical packages covering everything from GP appointments to free counselling. This wellbeing-centric culture has helped Launch’s turnover grow 500%, while maintaining a 9.1/10 employee happiness score. The ripples of Jaye’s vision are felt throughout the industry and she regularly speaks and provides coaching on agency wellbeing culture at live events, podcasts, and in the media.