Jennifer Davidson

Sleek Events

Founder / CEO

Jennifer Davidson, the founder and CEO of Sleek, has revolutionised the events industry by prioritising employee wellbeing alongside financial success. Since launching Sleek, she has transformed it from a one-person operation to a global powerhouse, with a projected turnover of £22 million for the current financial year. Recognising the industry's challenges—such as high burnout rates and a lack of support for working parents—Jennifer implemented innovative strategies that foster a culture of inclusivity and transparency.

Under Jennifer’s leadership, Sleek has achieved remarkable growth, with annual turnover skyrocketing from £2.9 million pre-pandemic to £22 million, and gross profit growing by an average of 105% over the past three years. Key to this success is her commitment to employee engagement, resulting in an impressive score of 86%, well above the industry average. Jennifer’s visionary approach includes profit-sharing tied to performance and enhanced parental leave policies, creating a supportive environment which empowers her team. Through her strategic leadership, Jennifer Davidson not only drives Sleek’s success but also sets new standards for the industry. Her focus on people and excellence positions her as a role model for aspiring leaders, particularly women, and demonstrates that a thriving business is built on the foundation of a happy and engaged workforce.