Jo Eckersley

You’ll hear a lot of leadership executives talk about “leading with the heart” - particularly in the female founders space. Indeed, many such businesses are formed because they are very closely related to something the founder cares about as a human being, and wants to propagate to make our lives better.

Jo Eckersley, CEO of Bubbl, is one such founder. She believes that these principles should also apply to our mechanisms for teaching, communicating and engaging with people in the digital marketing industry, led by brand leaders who are intent on creating experiences they would appreciate themselves. By using principles formed during a long career in PR and marketing, Jo is pioneering technology that will help brands to build authentic relationships with consumers, and to engender loyalty based on trust and transparency. Today, Jo provides unique marketing tools that allow the consumer to remain in control of their preferences in the mobile space, and allow brands to serve content that's relevant, in the right place at the right time, without disrupting the experience or ignoring the urgent need to find specific information. Enter Bubbl - a low-code, easy-to-install API plug-in enabling brands to bridge the technical gap between app and mobile OS to deliver context-first content. As someone who has made the transition from marketing to technology, Jo also provides inspiration for other (older) female entrepreneurs looking to take on pioneering roles in the digital marketing space.