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Josie Ung
Mindshare
Through her leadership of the Inclusive Audiences programme, Josie has been central to addressing this challenge. She has improved our understanding of under-represented audience groups across the agency, influencing both specific briefs, and broader comms decision-making. Josie works closely with the Diversity Standards Collective (DSC), a partner agency that specialises in the understanding of diverse groups. She also has responsibility for creating bespoke research into these audiences, a task which requires sensitivity and nuance, empathetically addressing different cultures and communities. A highlight of this is All Together Now - a deep dive research study exploring the lives of Black heritage, East Asian heritage, South Asian heritage, LGBTQIA+ community, low-income households, and those living with a disability. Using a mixed methodology approach, the study explored themes including changing life in post-pandemic Britain, the role of community, the cost-of-living crisis, and inclusivity in advertising. Results were shared at our first in-person client event in two years. Josie has then continued to work with the DSC, answering a wide selection of client briefs. This has resulted in multiple community workshops with 1,000+ people, exploring how brands can unlock future brand growth across different communities.