Kelly Parker

Wavemaker UK

As CEO of Wavemaker UK, one of the world’s biggest media agencies, Kelly works with every area of the business to deliver unrivalled work for our clients.

But Kelly isn’t just another CEO who operates from the top of a triangle, she is the epitome of a leader who leads from the centre of a circle. Her human nature means that she is as approachable to the most junior people as she is to the senior leadership team. She does everything she can to make her people feel ten feet tall and isn’t afraid of rolling her sleeves up and getting stuck in. Because of this, Kelly is able to implement positive change across the entire organisation, future-proofing the business as she goes. Wavemaker entered 2022 in a tough position, but with Kelly stepping up as CEO, we're making our return to the top stronger than ever – the proof is in the stats. Kelly’s goal of building a truly inclusive workforce has seen 81% of employees state that they feel diversity and inclusion are valued at the agency. Her natural ability to empower her team and unite them as one has meant that 80% of employees have confidence in the senior leadership team. And finally, her relentless focus on delivering brilliant work for our clients and prospects has seen us shoot up Campaign’s media new-business league to first place. There’s no denying the positive changes that Wavemaker has seen since she stepped into the role of CEO – inside and out.