Kim Lawrie

A passionate evangelist for emerging tech, Kim has been laser-focused on evolving and elevating the creative technology offer at House 337. Tripling her team over the year, she led the development of the Innovation Framework, a bespoke algorithmic solution that better interrogates the strategies, briefs and challenges that clients bring before any technology solutions are even considered.

Kim’s vision was to build the Innovation Framework as a process that introduces clients to the best tech solution for their needs andits audiences. It rejects tokenistic uses of tech, in favour of creating work that positively impacts people and grows a client’s reputation and brand affinity. Reinforcing this approach to emerging tech with edge-to-edge training that aims to make the research and tech innovations commonplace, watercooler chat at House 337. Their approach has translated into pioneering and impactful work. In May, a pro-bono campaign for charity Missing People, launched using AI and machine learning to create live BD billboard images of missing people to spark the memories of passersby. In October, it created Santander’s first AR TikTok filter as part of its anti-scammer campaign, Stop! Scammer Time! Part of its long-running Bank of Antandec, the filter allowed users to dance in fraud-detecting pants and gained over a billion views. An inspirational agent of change, Kim campaigns to improve DE&I in all forms and leads House 337’s neurodiversity i-network, which she launched in 2021. She mentors neurodivergent young people and advises several organisations on designing and creating more inclusive workplaces for neurodiversity.