Laura Kell

Havas Media Network UK

Chief Data and Product Officer

In her role as chief data and product officer at Havas Media Network UK, Laura Kell leads transformative initiatives in data and analytics (DNA), becoming the UK's most senior woman in the field. Focused on democratising technology, she shifted Havas from a supplier-centric model to embedding a culture of DNA throughout the agency, fostering transparency and effectiveness. Under her leadership, the DNA team tripled in size, integrating diverse disciplines and reconfiguring its position within Havas. Laura's innovations include CSA, Converged, and Agent Based Modelling, driving a 40% revenue increase and tripling the Havas Entertainment business. Her collaborative approach has created a motivated, diverse team, while her influence extends beyond Havas, advocating for ethical data practices and pioneering industry-wide solutions.