Laura Rowe

OMD UK

Managing Partner, Head of Decisions Science

“You can be a commercial, inclusive AND effectiveness-driven powerhouse.”

From building a research programme—The Real Britain Series—to drive authentic representation in client work, to uniting the industry in challenging outdated socio-economic profiling through reCLASSified, Laura Rowe is pushing media forward. Coupled with delivering sustained commercial growth and leading a team with the highest ‘belonging’ scores in the agency, Laura is making media matter for everyone.