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Lauren Coates
TBWA\London
Creative Director
Unusual but exceptional. That’s the best way to describe Lauren as a Creative Director. Her rise as a creative powerhouse has been nothing short of impressive—winning an accolade of awards from Clio Sports to Sharks, Creative Circles to a Future Female Leader title from Campaign in 2022. Within the walls of TBWA\London, she leads the agency’s creative output on iconic brands such as adidas, Starbucks and Ginsters, showcasing her ability to challenge the work, push boundaries and build strong relationships with her team and clients. Most notably, she’s stamped her mark in the male-dominated field of men’s football for adidas. Her passion, knowledge and commitment to her craft has allowed her to carve out a space where she’s indispensable. Talented, dedicated and hungry, she genuinely cares about getting the best for the agency, her clients and those around her. Her voice extends beyond TBWA—mentoring young creatives, judging advertising awards, and being a sought-after opinion in the industry. Her modern leadership style—marked by compassion, confidence, and vulnerability—makes her a significant asset in the creative community.