Liz Stone
OK COOL
Liz is the co-founder at OK COOL, an award-winning creative agency that specialises in campaigns for digital, social and emerging platforms. She started OK COOL in 2015 in London. She leads a team that grew the agency 143% in the last year, hitting £7.5 million revenue in 2022 with no outside investment and a globally distributed remote team. They are now one of the most sought-after independent agencies, known for making brands culturally-cool on TikTok. They look after top tier clients like Nike, Spotify, Disney, Converse, Tag Heuer, Gucci and Chanel. In an uncertain post-pandemic world, she opened their New York branch in 2021 and now employs 53 full time employees globally. She’s hired an entirely female senior management team and boasts 41% BAME across the agency. She’s intentionally hired young, forward thinking talent to drive impact for their clients who desire to appeal to GenZ. This is evidenced in a recent campaign for Nike where they delivered a GenZ-focused TikTok campaign that hit over 5 billion views. She is also the Co-founder of Ok Mentor, a free mentoring program for young women looking to break into creative industries. They offer free 1:1 mentorship from senior leaders as well as coaching, networking and career support for those looking to understand more about their career, the industry and their potential.