Lucy Daramola

EMEA Group Account Director

“I never dreamed about success. I worked for it.” – Estée Lauder. This quote captures Lucy Daramola’s 18-year journey as a visionary leader committed to commercial excellence, equity, and representation. Born in East London, Lucy forged her path through resilience and bold decisions, creating opportunities rather than waiting for them.

Her career spans transformative impact: joining Microsoft Advertising in 2022, seven months pregnant, Lucy drove revenue growth across a global retail portfolio and championed inclusive hiring as co-lead of Advance Inclusive Hiring, she leads initiatives attracting diverse talent and normalising pregnancy at every career stage. Lucy challenges norms around inclusion and flexibility. Her influence extends beyond corporate walls: as an inaugural Soho House Global Inclusivity Board member, she advanced accessibility standards and curated events promoting representation. She mentors emerging professionals and founded The Strategic Salary Series, a platform and podcast empowering woman to negotiate pay and build confidence, reaching 5,000+ professionals globally. Lucy’s impact spans commercial delivery, cultural change, and community action from leading Crisis underwear drives to forging partnerships supporting East London schools. Recognised by Adweek’s Future is Female and multiple industry awards; Lucy exemplifies leadership with purpose. Her vision: workplaces where women and parents thrive, and a world where economic empowerment drives generational change.