Maira Genovese

Founder & CEO

Maira Genovese is a Brazilian, Founder & CEO of MG Empower - London-based marketing agency part of DXG Group. She moved to London in 2005, leaving a career in Brazil to pursue a vision: empowering people. After facing all the challenges of fighting for a dream abroad, in 2017, in a coffee shop, she founded MG Empower to be the catalyst of this purpose. As an immigrant who moved without knowledge of English, Maira's ability to lead a business defied all odds. Within two years, she scaled across LATAM, USA and Europe - securing clients like TikTok and Chopard, and pioneered reshaping the traditional influencer marketing model with innovative strategies - such as featuring digital talents on red carpets. Throughout the years, Maira’s embraced each hurdle with strength while facing the challenges of an atypical journey that includes three acquisition processes in under three years. Maira's navigation of these in a male-dominated industry, emerging triumphantly, was remarkable. Despite the risks, she orchestrated negotiations skillfully, saving the business and its integrity. As a foreign female, her leadership is marked by a diverse workforce and day-to-day decisions that ensure women are heard and encourage men to embrace these values. By contributing to global conferences and organisations such as World Woman Foundation and Free Free, Maira inspires through relentless willingness to foster a culture of growth through empowerment that spans beyond the agency's walls. Today, MG Empower provides an integrated offering for brands like Chopard, Bumble, Fujifilm, Tangle Teezer and Sol de Janeiro.