Michaela Broad

Croud

Director of AdTech & Partnerships

Michaela Broad, Director of Partnerships and Regional Analytics Lead at Croud, has made remarkable contributions to mentorship, leadership, and community development. Over the past year, she spearheaded Croud’s Growth Programme, a scalable mentorship initiative aimed at supporting over 300 employees in 2024. Michaela’s leadership ensured the training of mentors and the development of personalised tools that helped mentees identify their values, set goals, and advance their careers.

Her commitment to mentorship extends beyond the Croud workplace. Michaela serves as a council member for BIMA Bridge, where she connects refugees and asylum seekers with digital job opportunities. Through this, and her partnership with Women for Refugee Women, she has led workshops to empower women by providing them with critical job skills and employment guidance. Michaela’s dedication to creating inclusive environments and fostering personal growth has earned her glowing testimonials from colleagues and mentees alike. Under her guidance, the mentoring programme has not only enriched the lives of participants but also led to tangible outcomes - with one mentor pursuing a Diploma in Transformative Coaching. Her strategic approach to leadership, cross-cultural credibility, and personal integrity has made her an inspiring role model in the industry. With over nine years of experience and a proven track record of developing people, Michaela is a true advocate for mentorship as a transformative tool, making her an outstanding candidate for the Mentor of the Year award.