Nilesha Chauvet

GOOD Agency

Managing Director

Nilesha Chauvet is Managing Director of GOOD, a Purpose-driven creative agency servicing commercial brands, not-for-profits, and charities. She is a visionary, high-impact, results-driven leader with global integrated marketing & communications expertise. Since her arrival at GOOD, the agency has grown 60% (45% within the first 12 months of Nilesha being appointed as MD). In the last year, under Nilesha’s tenure, GOOD became the highest-rated B-Corp creative agency in the UK and entered the Campaign Top 100 Agencies for the first time.

At GOOD, Nilesha spearheads the agency operations, is a senior advisor to charity and commercial clients and is responsible for driving agency growth. She leads a staff collective of 60+ who believe passionately in using their skills for good. She believes that brilliant communication will change the world and is an advocate of authentic and effective ROI-driven storytelling to drive human-to-human engagement with important social and environmental causes. She is also committed to ensuring that staff benefit from progressive HR policies. This year, GOOD introduced a sector leading maternity and paternity policy, and was one of the first agencies to introduce a menopause and domestic abuse policy. Nilesha is also an award-winning fiction writer, and her debut novel will be published by Faber as a superlead title in 2024. She tutors diverse, up-coming writers in creative writing to help promote access. She is also an ordained interfaith minister and believes deeply in the importance of peaceful interfaith dialogue at a time when the world needs it the most.