Oya Mustafa


Business Development Director

Oya has a unique story, one that defies the narrative that was written for her, both in terms of her culture's expectations but also of social standards.

As a British Turkish Cypriot, Oya was born into an extremely privileged household. At the age of 9, she was left homeless alongside her mother and three brothers. Oya had to grow up fast - learning from a young age how to be resourceful, and that luck is earned by working hard. She was the first in her family to continue in education before pursuing a career in media and advertising. With 19 years’ experience working for some of the UK’s largest media brands including Initiative, Wavemaker, Sky, Viacom, Mindshare and Bauer, Oya has built an impressive career that is anchored around her core values and deep belief that anything is possible. Since transitioning into Business Development, she has helped to cumulatively secure over £170m in billings with an impressive conversion rate. In addition, Oya is a IPA Woman of Tomorrow nominee, accredited career coach and is actively involved in fund raising and supporting charities that are close to her heart. This year she is recognised in the top 15% of fundraisers on JustGiving, and has helped to raise over £25,000 over a 10 year period for Kick4Life and St Christophers. Oya represents and champions intersectionality. She is the true definition of a visionary and remains an inspiration to many both in terms of her contribution to the industry but also the world.