Piper Heitzler

At just 29 years old, Piper Heitzler hasn’t merely climbed the ranks of video advertising platform Amobee – now part of Tremor International – she’s played an integral role in the company’s rapid growth. As the Head of Growth, EMEA, she’s responsible for leading the business development and solutions engineering functions for the region, devoted to pioneering partnerships and integrations that drive greater outcomes for each and every one of their clients. Specifically, over the course of the last year and a half, she’s played a key role in developing relationships that benefit clients as well as the industry at large: launching the first cross-device graph with Amobee and ID5 (which gives European marketers the ability to plan, activate and measure campaigns across cookie-based and cookie-less environments), striking the first demand-side partnership with Infosum (giving advertisers the capacity to connect their assets with rich media owners’ datasets for activation in programmatic channels) and helping found the European Addressable Media Initiative (designed to offer collaborative, industry-wide solutions to critical issues, like unified measurement on TV). Ultimately, Piper – a Performance Marketing World ‘30 Under 30’ honouree – is helping players throughout the programmatic space perform more powerfully and operate more holistically than ever before. She is already a prominent force in the advertising industry, working hard to drive efficiency across the entire supply chain every day.