Rachel Allison

Axe + Saw

Founder

Rachel Allison is a born storyteller whose visionary approach is transforming both the industry model and how brands communicate with audiences. She is the multi-award-winning founder of Axe + Saw, a creative storytelling agency, with a 15-year career that demonstrates the power of doing things differently. While running her business, she mentors, serves on two boards, and guest lectures to inspire the next generation and pay it forward. In 2020, Rachel launched Axe + Saw as an agency for a new age—one powered by a diverse team, where communications don’t operate in silos, and where attention is earned. Driven by the belief that purposeful storytelling leaves a lasting impact, can build communities and create brand enthusiasts. Axe + Saw launched during a time of global change, starting from scratch with no safety net. Driven by a bold vision to push PR boundaries, the agency quickly gained recognition for its impactful strategies and has partnered with brands like Spotify, Feeld, Yard Sale Pizza, and Ace & Tate.

Recently, Axe + Saw created an award-winning documentary with Spotify and Mentivity, highlighting the power of youth spaces on music culture, reaching over 3 million people. In the last 12 months, Axe + Saw has grown revenue by 75% and tripled its client roster. Now a team of 10, Rachel has fostered sustainable growth and a human-first culture where people thrive. Described as inspiring and visionary by her team, Rachel is a vital presence and counsel whose energy is unmatched.