Rebecca Slack

Sky Media

Insight and Measurement Controller

Rebecca joined Sky Media as an assistant in 2018 and rapidly advanced to Insight & Measurement Controller, earning three promotions in six years. She leads digital measurement for Sky Media, ensuring robust audience metrics and insightful analysis of media habits. Rebecca represents Sky on industry forums, including the UKOM technical board, influencing UK standards for online measurement.

As Insight Lead for Women@Sky, a network of over 3,000 employees, she champions gender equality. Rebecca led a pioneering project enabling Sky to report 'off-platform' video within industry standards, earning the "Best Research/Insight Project" award at the 2024 AOP Digital Publishing Awards. This innovation has enhanced Sky’s reporting capabilities and opened opportunities for cross-media measurement. Rebecca also developed an internal portal for Sky Media, significantly improving efficiency and used by over 300 employees. She has spoken at the IPA's Media Planning & Strategy summit and contributed to the IPA's 'Making Sense' report. Her achievements include winning the 2024 Q2 Ipsos Iris ACE award and being shortlisted for the MRG Rising Star 2023 award. Rebecca's contributions to industry initiatives and her leadership in promoting innovation and gender equality position her as a future leader in the media industry, making her an ideal candidate for the Rising to the Top - Media Award.