Rianna Williams

SevenSix Agency

Head of Talent & Casting

Rianna Williams is the Head of Talent and Casting at SevenSix Agency, where she built the talent management division from the ground up, turning it into a thriving and essential part of the business. With a roster of 14 influencers, all people of colour, Rianna is deeply committed to elevating underrepresented voices in the influencer marketing industry.

Rianna has consistently exceeded revenue targets, surpassing projections on numerous occasions. She has secured long-term ambassadorships for half her roster and unlocked new revenue streams, such as music licensing, keynote speaking, and hosting, ensuring her talent not only excel in campaigns but also build sustainable, full-time careers. Her award-winning work on campaigns like Wild & Precious: The Museum of Memories, which won bCreator™ Campaign of the Year 2024, reflects her creativity and dedication to impactful representation. Leading a team of three, Rianna has built processes from scratch and developed strategies that have enhanced client relationships and talent growth. She has positioned SevenSix Agency as a leader in inclusive influencer marketing while mentoring her team and upholding the agency’s values of diversity and inclusion. Rianna Williams exemplifies the next generation of industry leaders—passionate, innovative, and deeply committed to creating lasting impact.