Ruby Raut

CEO and co-founder

Growing up in Nepal, Ruby traditionally used old sari rags while on her period, which were very sustainable but uncomfortable and often caused embarrassing leaks. Arriving to the UK in 2010, Ruby was overwhelmed by the wide range of menstrual products available, however none were reusable. While studying for her Environmental Science degree, Ruby decided to create the UK’s first period pants - WUKA are now stocked in over 400 UK stores, including Sainsbury’s and Superdrug, and in over 20 countries. Ruby also launched a campaign calling on the government to remove the tax on period pants.