Sarah Parkes


Group Chief Sales and Marketing Officer

Sarah Parkes is a visionary business leader making a profound impact at Talon and the wider media industry. As Group Chief Sales & Marketing Officer at Talon, she is a dedicated advocate for diversity, equity, and inclusion (DE&I) in the media industry. Serving as the board sponsor for Talon's "Belong" DE&I committee and holding board positions in WACL and MEFA, she strives to accelerate gender equality and close the representation gap for ethnic minority groups.

Rising from Telesales Executive to MD, UK and Australia at Hearst, Sarah is an inspiration to young women in media. After founding Airport Media – acquired by Primesight, now Global, she joined Talon in 2022. Since joining Talon, she’s transformed the marketing team, launched a global rebrand and repositioning and formed Talon’s first new business team - resulting in a significant increase in brand equity and billings growth. Sarah prioritises cultivating strong relationships, elevating talent and building a workforce that is reflective of the markets Talon serves and the brands they represent. She’s also played a significant role in shaping the new business team resulting in substantial global wins, including PepsiCo as a direct client.