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Tosin Shitta-Bey
Sky Media
Social Partnerships Manager
I am delighted to nominate Tosin for the Rising to the Top - Media award. As a Social Partnerships Manager at Sky Media, Tosin has made a remarkable impact in just 18 months, recognized as one of Campaign UK’s ‘Faces to Watch 2024.’ She has driven year-on-year sales growth, consistently receiving glowing feedback from senior clients and agencies, and played a pivotal role in innovative branded content campaigns for clients such as ASDA, Nintendo, and BMW. Her creativity in blending entertainment and brand messaging has set new standards within the industry.Tosin’s influence extends beyond her core role. She confidently presented at the Sky Summer Forum to an audience of over 500 colleagues, demonstrating her leadership potential. Additionally, she is an active member of Sky Media’s Inclusion Culture Alliance Network (ICAN) and diversity taskforce, showcasing her passion for making the advertising industry more inclusive. Her proactive approach to developing new business opportunities, including securing podcast sponsorships for Sky Entertainment, further highlights her strategic mindset. Tosin’s aspirations to take on a leadership role and mentor diverse talent reflect her deep commitment to driving positive change in the industry. With her combination of creativity, leadership, and dedication to diversity, Tosin is undoubtedly a future leader in media, making her an ideal candidate for this recognition.