Tracey Barber
Havas
In 2021, Havas Creative grew 20% YOY, and as Global CMO, Tracey led with energy and compassion. She topped the new business rankings and led her team to their 4th New Business Team of the Year title! Since she became Global CMO, Havas has doubled the number of global pitches it is invited to take part in and grown market share by almost 20% each year – even through the pandemic. She has launched 3 global networks in Havas Studios, Red Havas and Havas CX, led Havas to become the first network to achieve B Corporation status in London, New York and Amsterdam, and led the integration of key acquisitions, including the fast-growing Gate One. In 2022, she also brought Havas Genus to market - a first-of-its-kind sustainability consultancy. But Tracey's influence can be felt far beyond the business. As a mother of 3 that worked part time throughout the formative years of her career, she has transformed the understanding of female leadership and provides a safe space for other women to do the same. She is a trailblazer - mentoring women from all backgrounds through Women of the World, Creative Mentor Network and as a speaker at UN Women, Cannes Lions etc. She is an eating disorders counsellor at BEAT, a trustee at disability charity, Brainwave, and has held roles as Vice Chair of NHS South West Clinical Excellence, Vice Chair of the Mental Health Trust and a non-exec at the MoD.