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Victoria Lemm
Mail Metro Media
Executive Director Planning & Strategy
Victoria has been working in media for more than 20 years, yet her passion for it remains undimmed. She started her career in a small independent agency working on big clients, planning and buying across all media channels, before moving to Wavemaker as a Senior Account Director and leading a team across £20m of business that planned and bought digital, social and print.Since moving over to the media owner side, working for Mail Metro Media, Victoria has held various roles over the last seven years. Quickly climbing from Senior Partnership Strategist to Client Director, Head of Partnership Planning, and now Head of Planning, she works closely with agencies and clients to deliver market-leading, cross-channel solutions, from attention-grabbing innovations and content to data and insights. Victoria's passion for the media industry is second to none. She is at the forefront of evolving media trends, analysing them to discover how we can best help and challenge our clients. Her vision is to transform media planning within a media owner operation. Calling upon her experience of 14 years in agencies and eight years working for media owners, she created the blueprint for how we work with our partners, positioning us not only as a media owner but also as a “go-to” strategic partner and an extension of their business.