Victoria Peopall

Epsilon

Senior Account Manager

Vic Peopall has quickly become a key player in advancing Epsilon's retail media capabilities, particularly within the APAC and EMEA markets. She has successfully tackled structural issues, focusing on streamlining processes and data integration, which has allowed retailers to monetise first-party data with measurable impact. Her work with clients like Alshaya Group and Deliveroo has been transformational, particularly as she integrated data across 59 Alshaya retailers and built a retail media operation for Deliveroo. These efforts have led to significant revenue gains for both brands.

Vic’s collaborative efforts stand out, having worked with Epsilon's Finance, Media Delivery, and Client Development teams to enhance activation processes. She created an international activation guide that later evolved into a comprehensive Retail Media Playbook, a key asset for future client engagement. By driving scalable solutions and building strong inter-team alliances, Vic is bridging silos to reinforce Epsilon’s commitment to client-ready activation. Her upcoming participation in Epsilon’s Retail Media Showcase exemplifies her commitment to continuous learning and inspiring further collaboration across the company.