Victoria Usher

GingerMay

Founder & CEO

Victoria Usher is a true leader – an individual able to elevate those around her while driving success for her company and its clients. GingerMay, founded in response to her own negative experiences within the PR industry, is a testament to her dedication to making a career in PR accessible to all.

Her people-centric approach is at the heart of her mentoring style, enabling her to give her team the tools to succeed. From implementing an industry leading flexiwork package to creating an award-winning mental health support system, she has enabled her team to not only succeed within the fast moving world of PR, but also achieve an effective work-life balance. For working parents, this has been invaluable. A long time vocal advocate for better support for working parents, Victoria has championed this cause both within GingerMay and the wider industry. Her tireless work made her a leading voice on the issue in the industry and she has also helped to promote other causes, such as empowering female investors and creating more sustainable businesses. Amid all this, Victoria still finds time to undertake one-to-one mentoring, both within and outside of GingerMay. Through her dedication, breadth of experience, and patience she has helped to positively shape the careers of PR professionals at all levels.