Yasmeen Frasso

Total Media

Yas has been in the industry just three years, spending under two of them at Total Media. In this short time through her sheer determination, drive, and out-of-the-box thinking, Yas has driven enormous success for her clients, the agency and her own career. We’ve laid out just a few of her achievements within this entry: from turning one of her clients into the agency’s largest search account while securing a budget increase of +40% to winning her first new business pitch and bringing in an impressive £500k of revenue for the agency. Most importantly, this work ethic and series of successes is driven by her continued commitment to developing her teammates and herself.

Yas is an active contributor to agency life outside of her day-to-day job, helping to foster the inclusive and enjoyable culture we strive for at Total Media. Yas represented our Biddable team in the Making My Future workshop and works closely with our charity partner, Young Westminster Foundation, as well as playing a key role in our Diversity & Inclusion Council. Yas continues to go above and beyond day in, day out, and as Tom Laranjo, CEO of Total Media London, says; for us, Yas is an absolute superstar already.