Flora Williams

Flora Williams is a media planning leader with over 15 years' experience shaping how brands connect with people. As Head of Planning at MG OMD, she leads the agency's planning approach, combining audience insight, strategic thinking and creative ambition for clients including John Lewis, Waitrose and Specsavers. Her career spans connections planning at OMD and a leadership role on OmniGOV, where she helped retain the government's media account. Passionate about the future of planning, Flora has spearheaded initiatives across inclusive and sustainable planning, retail media and unified video, while developing the talent and capabilities that turn new thinking into better work. She will next join Havas as VP of Global Planning.