Jenni Allen

Director of Content , Which?

Jenni Allen leads the publishing activities of the UK consumer champion, Which?. This includes the eponymous magazine, as well as its website, app, podcasts, videos and social posts. Jenni's long career at Which? has seen her take on many and varied roles contributing to Which?'s organisational purpose to make consumers' lives simpler, fairer and safer. But, ultimately, creating original, impartial and engaging content is where her heart lies.